REF In Salon Training
- PRODUCT KNOWLEDGE
Duration: 1hr
The REF Brand presentation is a deep dive into REF as a brand. This is the most important course for all client who are new to REF and want to get to know our basics and values.
This education session processes the theoretical parts of REF and gives you the knowledge you need to work with REF and the confidence to correctly make recommendations to end consumers. Gain a better understanding of product ingredients and how they provide range specific performances characteristics.
Requirements – All staff to be booked off and available for the duration of this education session
Result: You’ll get an understanding of REF as brand
For who? This session is for any potential new client that wants to know more about REF, ALL new clients and any client that would like to refresh their knowledge of REF.
- REFINE STYLING BASICS
Duration: 2-3hrs
This education session contains an incredibly instructive theoretical part that involves a review of both the hair care and styling segments, followed by a hands on to gain better understanding on how apply REF Style and Finish products and get the best performance out of them. Gain knowledge on the importance of consultation, correctly prepping the hair for styling and how to cocktail products to get the desires result.
Requirements – One model per stylist
Result: You’ll get an understanding of REF Care as well as Style and Finish regimens.
For who? This session is recommended for clients who just started working with REF’s products or need a thorough rehearsal.
3. Get the look
Duration: 2hrs
This session is the perfect follow up from the REFINNG BASIC STYLING education workshop. Here is where stylists/ salon owners can request as certain styling look that they want to gain more confidence in or learn a new styling technique. (e.g., Classic Set without rollers, Hollywood Waves, Smooth Blow waves, Volume Blow wave etc.)
Requirements – Stylists to be working on mannequin heads. Look to be confirmed in advance to arrange styling tools for stylists.
Result: Stylist will be confident in creating new looks and will REFINE their current styling skills.
For who? This session is recommended for clients who has done REFINE BASIC STYLING and is looking to build on that REFERENCE and REFINEING specialized looks.
4. REFINE STYLING – UP STYLES
Duration: 4hrs
This session is the perfect follow up from the GET THE LOOK education workshop. We will create a collection of up styles that stylists can choose from and get a hands-on education session with our Style and Finish range.
Requirements – One mannequin head per stylist. To be arranged in advance to ensure that there is enough styling tools and accessories for each stylist.
Result: Stylist will be confident in creating new looks and will REFINE their current styling skills.
For who? This session is recommended for clients who has done REFINE BASIC STYLING and GET THE LOOK and who is looking to build on that REFERENCE and REFINEING specialized looks.
5. BASIN DAYS
Duration: 3-4hrs
Basin days are booked to thanks clients for their loyalty and to introduce them to new products, therefore resulting to line extensions. This is also the perfect way to assist with education and sell though of products, therefore it is important that the shelves are stocked. This is an opportunity to increase brand awareness both in salon and to the end consumer. Basin days are also a good way to introduce client to the REF’s care as well as Style and Finish range if considering adding REF to their retail shelves.
Make sure your clients know and agree to the following:
- No competitor products to be visible at the back bar or stylist stations.
- Your salon must provide a REF experience to their clients.
- Clients must be booked for the duration of the session.
- Use of station tools (hairdryers, straightening irons, etc.)
REF will provide:
- Back bar and styling aids that will be used to pamper the attendees.
- REF staff (Educator or BDM) to provide expert information and aid sell through.
- Marketing elements such as banners and POS, brochures etc. to be set up.
- PRODUCT KNOWLEDGE
Duration: 1hr
The REF Brand presentation is a deep dive into REF as a brand. This is the most important course for all client who are new to REF and want to get to know our basics and values.
This education session processes the theoretical parts of REF and gives you the knowledge you need to work with REF and the confidence to correctly make recommendations to end consumers. Gain a better understanding of product ingredients and how they provide range specific performances characteristics.
Requirements – All staff to be booked off and available for the duration of this education session
Result: You’ll get an understanding of REF as brand
For who? This session is for any potential new client that wants to know more about REF, ALL new clients and any client that would like to refresh their knowledge of REF.
- REFINE STYLING BASICS
Duration: 2-3hrs
This education session contains an incredibly instructive theoretical part that involves a review of both the hair care and styling segments, followed by a hands on to gain better understanding on how apply REF Style and Finish products and get the best performance out of them. Gain knowledge on the importance of consultation, correctly prepping the hair for styling and how to cocktail products to get the desires result.
Requirements – One model per stylist
Result: You’ll get an understanding of REF Care as well as Style and Finish regimens.
For who? This session is recommended for clients who just started working with REF’s products or need a thorough rehearsal.
3. Get the look
Duration: 2hrs
This session is the perfect follow up from the REFINNG BASIC STYLING education workshop. Here is where stylists/ salon owners can request as certain styling look that they want to gain more confidence in or learn a new styling technique. (e.g., Classic Set without rollers, Hollywood Waves, Smooth Blow waves, Volume Blow wave etc.)
Requirements – Stylists to be working on mannequin heads. Look to be confirmed in advance to arrange styling tools for stylists.
Result: Stylist will be confident in creating new looks and will REFINE their current styling skills.
For who? This session is recommended for clients who has done REFINE BASIC STYLING and is looking to build on that REFERENCE and REFINEING specialized looks.
4. REFINE STYLING – UP STYLES
Duration: 4hrs
This session is the perfect follow up from the GET THE LOOK education workshop. We will create a collection of up styles that stylists can choose from and get a hands-on education session with our Style and Finish range.
Requirements – One mannequin head per stylist. To be arranged in advance to ensure that there is enough styling tools and accessories for each stylist.
Result: Stylist will be confident in creating new looks and will REFINE their current styling skills.
For who? This session is recommended for clients who has done REFINE BASIC STYLING and GET THE LOOK and who is looking to build on that REFERENCE and REFINEING specialized looks.
5. BASIN DAYS
Duration: 3-4hrs
Basin days are booked to thanks clients for their loyalty and to introduce them to new products, therefore resulting to line extensions. This is also the perfect way to assist with education and sell though of products, therefore it is important that the shelves are stocked. This is an opportunity to increase brand awareness both in salon and to the end consumer. Basin days are also a good way to introduce client to the REF’s care as well as Style and Finish range if considering adding REF to their retail shelves.
Make sure your clients know and agree to the following:
- No competitor products to be visible at the back bar or stylist stations.
- Your salon must provide a REF experience to their clients.
- Clients must be booked for the duration of the session.
- Use of station tools (hairdryers, straightening irons, etc.)
REF will provide:
- Back bar and styling aids that will be used to pamper the attendees.
- REF staff (Educator or BDM) to provide expert information and aid sell through.
- Marketing elements such as banners and POS, brochures etc. to be set up.
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