DESIGNME

We design the product. You design the beauty.

A Canadian professional haircare brand creating high-performance, cruelty-free, and vegan-friendly products that celebrate individuality, creativity, and self-expression.

Creativity

Always pushing the envelope, we don't shy away from innovating and disrupting the haircare industry.

Performance

From product formulas to packaging and overall brand experience, we pride ourselves in creating the ultimate haircare experience for customers and professionals alike.

Accountability

We are responsible for every product and message we put out in the market. We aim to move towards a more sustainable future starting with our formulas and packaging; every step counts.

Empowerment

We admire all forms of beauty and encourage our community to spotlight their talent and creativity in a place where its culture enables diversity to thrive.

Authenticity

We vow to remain authentic as we strive to democratize haircare, and to keep uplifting our community's own individuality.

Our Formulations

Our entire product line is 100% vegan, cruelty-free, and PETA certified. Our products are also free from irritating ingredients like SLS, SLES, parabens, and gluten. With DESIGNME, clean ingredients meet high-performance formulas for hair that feels as good as it looks.

Certifications