Aquarely is Itely Hairfashion’s exclusive permanent coloring system. Behind the products in the line are innovative formulas which are the result of extremely advanced scientific research. These ensure that the process is carried out as well as possible and to ensure beautiful and healthy hair and scalp. Aquarely offers hairdressers around the world the perfect tool to fully express their creativity and artistry. Hair will have a long-lasting shine, more uniform color and will be healthier, well-nourished and full-bodied, becoming softer more silky and hydrated.