Joico

The Importance of Retail – 1 Hour

In this engaging one-hour workshop, discover how retail plays a vital role in

driving growth and customer loyalty within the salon. We’ll explore the connection between product knowledge, client trust, revenue, and provide practical tips for recommending and selling retail with confidence. Ideal for stylists, salon owners, and support staff, this session will help you turn every appointment into an opportunity for enhanced service and increased sales.

Fundementals of Color Workshop – 3 Hours

This hands-on workshop dives into the fundamentals of color theory

with a focus on the science behind JOICO color. Participants will learn how pigment, underlying tones, and hair structure affect color results—and how to apply this knowledge to achieve consistent, customized outcomes. Perfect for stylists and colorists at any level, this session combines theory with a fun practical element.

JOIColor Theory – 1 Hour

An in depth theory education of JOICO Color enabling you to feel confident with your color services from manufacturers instructions to features & benefts of the color line.

JOIColor Workshop – 6 Hours

A Hands On Color demo that will introduce you to the world of JOICO color and give a first-hand opportunity to see the wonderful results you will achieve with JOICO color.

Get the JOI – 1 Hour

Gain a solid understanding of the foundational science of hair and how JOICO’s innovative technologies work to rebuild and protect hair from the inside out. This session offers a comprehensive overview of the entire JOICO product portfolio, equipping you with the knowledge to confidently recommend, prescribe, and retail the right solutions for every client’s needs.

Experience K-Pak – 2 Hours

Join us for a focused two-hour session dedicated entirely to the JOICO K-PAK range. Explore the powerful reconstructive technology behind this iconic line, learn how to maximize its performance in-salon at the backbar, and discover how to confidently recommend the right K-PAK solutions for your clients to continue their hair recovery journey at home. This session will give you the knowledge and tools to fully leverage K-PAK’s potential for stronger, healthier hair and increased retail success.

Experience Defy Damage – 2 Hours

A comprehensive look into JOICO’s Defy Damage range—your go-to

system for protecting hair from the inside out. Learn the science behind its cutting-edge bond-building and damage-prevention technology, how to integrate the products effectively at the backbar, and how to prescribe the perfect home-care regimen to maintain results between visits. Ideal for stylists who want to offer proactive care and long-lasting color protection while boosting client trust and retail sales.

Experience Essentials – 2 Hours

take a deep dive into the full JOICO retail and styling portfolio. From targeted

care systems to versatile styling solutions, you’ll gain a clear understanding of each product’s purpose, ingredients, and ideal client match. Learn how to combine care and styling for optimal results, and how to confidently recommend and retail the right products to support your services.

BlondeJOI – 4 Hours

A Hands On Blonding demo that will give the stylist the opportunity to experience all the professional Lightener and toner options that JOICO has to offer.

Curls like us Masterclass – 2 Hours

This session provides a full understanding of JOICO’s Curls Like Us product range—developed specifically to nourish, define, and protect natural texture. Learn essential techniques for cutting curls with precision, selecting the right products for different curl patterns, and creating long-lasting, frizz-free styles.

Scalp Vitality – 1 Hour

Get to know the Scalp Vitality range, designed to restore balance, soothe irritation, and support long-term scalp health. Gain a full understanding of the scalp’s role in hair wellness, explore the science behind the range’s key ingredients, and learn how to incorporate scalp-focused care into your salon services. From in-salon treatments to home-care prescriptions, this session will equip you with the knowledge to confidently address common scalp concerns while promoting stronger, healthier hair growth.