Its vitality, color, and shine light up a room and lift the spirit. Joico has a name for this remarkable energy. They call it “Joi”. Joi is at the heart of everything they do.
Joico’s salon innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. Their joi extends beyond products to the global salon community, which they have supported for over 40 years. “The joi of healthy hair” is their promise and commitment.