Behind the Glam – Meet the Brands Powering HSOTY
The countdown to HSOTY – Hair Stylist of the Year is on! But this event isn’t just about dazzling looks and golden trophies. It’s also a showcase of the leading professional brands that drive excellence in the South African hair industry.
Powered by Twincare International
As the distributor behind HSOTY, Twincare International brings decades of experience and a powerful brand portfolio that fuels salons nationwide.
Who’s On the Line-Up?
Expect activations, styling demos, and stage appearances by the icons of the industry, including:
- Paul Mitchell– an iconic salon heritage with sustainable innovation
- Goldwell – Known for bold colour and technical innovation
- BabylissPRO– The tool brand trusted by elite barbers and stylists
- Biosense– Proudly South African salon professional brand rooted in performance
- Kevin Murphy– High-performance styling meets skincare for your hair
- L3VEL3– The barbering brand redefining modern grooming
- Joico– The healthy hair authority with breakthrough bond-building technology
Why It Matters
HSOTY isn’t just a show, it’s an education platform, trend forecast, and networking playground rolled into one. You’ll walk away with:
- A first look at upcoming hair trends as interpreted by South Africa’s top stylists
- Inspiration from brands that know what your clientele are looking for
- Most importantly, you will walk away with a network of great industry professionals who love what they do!
Come for the awards, stay for the life-long connections made.









